The Goodyear Tire & Rubber Company

All around the world, Goodyear’s purpose is

• To increase the value of our brands for everyone
• With market-driven innovation
• Delivering the highest quality tires, related products and services for our customers and consumers

Goodyear will be FIRST in the global tire industry by

• Attracting, developing, motivating and retaining the best team of associates
• Earning and building long lasting relationships with customers, consumers and business partners and exceeding their expectations
• Driving an efficient, aligned and effective organization
• And creating a sustainable business model that consistently delivers a strong return on investment.