Executive Director - Marketing, Communications, & Physician Services Alvin J. Siteman Cancer Center - Military Veterans

Scheduled Hours 40

Position Summary The Alvin J. Siteman Cancer Center is seeking a visionary healthcare marketing and communications professional with a demonstrated ability to execute impactful multimedia marketing campaigns, leverage data for strategic decision-making, and drive growth through innovative business development.

The Alvin J. Siteman Cancer Center (Siteman) at Barnes-Jewish Hospital and Washington University School of Medicine (WashU Medicine) is an international leader in cancer treatment, research, prevention, education, and community outreach. As the only center with an NCI Comprehensive Cancer Center designation and an âœExceptionalâ rating in Missouri and southern Illinois, Siteman is dedicated to pioneering clinical and research advancements. Supported by 600 researchers and clinicians, the center serves more than 75,000 adult and pediatric patients annually including 12,000 who are newly diagnosed, in several locations and administers an extensive outreach program focused on cancer prevention, including screenings and education.

The Executive Director develops, implements, and assesses strategic marketing, communications, and business development initiatives. Advances and manages the Siteman Cancer Center brand across local, regional, and national levels, responding to marketing intelligence, growing and strengthening referring physicians' relationships and ensuring alignment with evolving organizational priorities. Fosters collaboration with WashU Medicine and BJC HealthCare to synchronize efforts related to oncology services.

Job Description

Primary Duties & Responsibilities:

• Develops, implements, and measures the strategic marketing, communications, and business development strategy for the Siteman Cancer Center including its primary facilities on the Medical Campus and satellite facilities across the region. This work is facilitated in collaboration with WashU Medicine and BJC Health System (BJC).
• Advances and manages the Siteman brand locally, regionally, and nationally for both adult and pediatric oncology (Siteman Kids).
• Develops, implements, and measures strategic marketing and communication plans for Siteman's Centers of Excellence, including the Brain Tumor Center, Blood Cancer Center, S. Lee Kling Proton Therapy Center, & Siteman Kids at St. Louis Children's Hospital.
• Leads a team of marketing, communication, and business development experts who are responsible to execute the marketing and communications strategy for Siteman. Collaborates with marketing and communications partners across BJC Health System and WashU Medicine.
• Develops and manages the marketing budget for Siteman across both BJC and WashU finance and ensures appropriate stewardship of all resources in support of Siteman's strategic priorities.
• Develops, manages, and evaluates Siteman's digital marketing strategy including oversight of Siteman's public website, siteman.wustl.edu, Siteman's presence on all social media platforms, organize and paid digital marketing, and content strategy, SEO, PPC, etc. Collaborates with both BJC and WashU to ensure appropriate brand strategy for oncology across all organizations.
• Responsible for market intelligence locally, regionally, and nationally as it relates to other NCI Comprehensive Cancer Centers, as well as academic, and community-based oncology programs. Leads assessment of market share data, tumor registry analysis, individual, faculty, and department financial reports, etc. to determine overall growth and development of the Siteman Cancer Center clinical program. Works in collaboration with faculty leaders, department administrators, and faculty managers to consistently evaluate market opportunities.
• Develops and executes Siteman's internal and external strategic communications strategy including media and public relations, and internal communication across the enterprise.
• Supports the advancement of Siteman's research mission through strategic marketing and communication initiatives in collaboration with WashU Medicine.
• Develops, executes, and measures Siteman's community education, outreach, engagement, and screening initiatives in collaboration with faculty leaders and community partners.
• Leads Siteman's new business strategy with referring physicians locally, regionally, and nationally through strategic physician outreach and engagement strategies.
• Works in close collaboration with fundraising efforts to support Siteman at both WashU Medicine and BJC including cause â" related marketing efforts. Ensures brand standards and messaging are consistent across all organizations focused on raising money for the Siteman Cancer Center.
• Serves as the Marketing and Communications executive liaison between BJC and WashU Medicine as it relates to the Siteman Cancer Center (adult and pediatric). Engages on a regular basis with leaders from both parent institutions, ensures appropriate approvals, and attends individual and team meetings.
• Contributes locally, regionally, and nationally to industry advancement through active participation in NCI PAMN, NCCN, ACS, AACI, AACR, etc.
• Actively participates and advises Siteman's senior leadership on issues focused on marketing, communications, branding, new business development, internal conflict management between all locations.

Working Conditions:
Job Location/Working Conditions

• Normal office environment
• Ability to travel to on and off-campus locations as required.

Physical Effort

• Typically sitting at desk or table
• Repetitive wrist, hand or finger movement

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:
Bachelor's degree or combination of education and/or experience may substitute for minimum education.

Certifications:
No specific certification is required for this position.

Work Experience:
Relevant Experience (7 Years)

Skills:
Business Administration, Communication, Marketing

Driver's License:
A driver's license is not required for this position.

More About This Job WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:
Master's degree

Certifications:
No additional certification beyond what is stated in the Required Qualifications section.

Work Experience:
No additional work experience beyond what is stated in the Required Qualifications section.

Skills:
Collaborative Partnerships, Communication Execution, Data-Driven Decision Making, Digital Marketing, Executive Communications, Influencing Skills, Key Stakeholder Relationships, Leadership Management, Marketing Execution, Marketing Plan Development, Physician Communications, Social Media Communications, Strategic Planning

Grade G00

Questions
For frequently asked questions about the application process, please refer to our External Applicant FAQ .

Accommodation
If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu  or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement Washington University in St. Louis is committed to providing a comprehensive and competitive benefits package to our employees. Benefits eligibility is subject to employment status, full-time equivalent (FTE) workload, and weekly standard hours. Please visit our website at https://hr.wustl.edu/benefits/ to view a summary of benefits.

EEO/AA Statement Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University's policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

Diversity Statement Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment â" fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.