Director of F&B Product Strategy - Military Veterans

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

Live Nation’s Concerts Division is where tours are born, artists come to life, and fans get to experience the rush of live music. From our dozens of owned/operated Amphitheaters to our Global Touring team, from Ticketing and Venue Operations to Marketing and Sales... we foster a fun and upbeat work culture with no shortage of opportunities. With perks ranging from free concert tickets to dog-friendly offices, to progressive benefits like student loan reimbursement and adoption/fertility support... it’s no wonder we are certified as a Great Place to Work organization and one of People Magazine’s “50 Companies that Care”. We want everyone to feel like they belong and can thrive in our community, so we strive to help you achieve your career and personal goals. Live music is our passion and where we find our common ground. There has never been a better time to join Live Nation.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

THE JOB

As Director of New Product Integration, you will be responsible for ensuring that the Food & Beverage operations are always aligned with the latest trends as well as a pipeline to the developing trends. Goal is to always be aligned and ahead of the trend with the key products that enhance the fan experience and sales within each fan segment.

Working alongside vendors to create custom and unique inventory pieces within the smallware or food world. All at the same time maintaining inventory levels that are consistent with sales volumes.

WHAT THIS ROLE WILL DO

Strategic Vision & Roadmap Development:

• Define and communicate a clear product strategy for the Food & Beverage category, aligning with Live Nation’s objectives and fan-centric approach.
• Develop and prioritize product roadmaps based on customer insights, market trends, operational feasibility, and revenue potential.
• Drive innovation in food and beverage offerings to enhance fan experiences across venues and events.

Market & Competitive Analysis:

• Collaborate with analytics team to develop action plans to design and manufacture by season start, driving financial performance based on their reporting data.
• Collaborate with insights and analytics to understand emerging food and beverage trends, fan preferences, and competitor offerings.
• Identify gaps and opportunities within the current portfolio to create differentiated and memorable experiences.
• Monitor industry shifts, technological advancements, and consumer behaviors to inform product strategies.

Data-Driven Decision-Making:

• Leverage fan feedback, sales data, and performance metrics to evaluate the success of food and beverage offerings, and identify gaps in the product offerings to effectively fill the gaps and strategize the procurement path,
• Define and track success metrics and KPIs, providing actionable insights and regular reporting to senior leadership.
• Utilize predictive analytics to forecast trends and anticipate fan needs, ensuring the portfolio remains relevant and innovative, staying ahead of product, quantity needs and pricing.
• Work with operations teams to understand needs and take actions to drive improvements where necessary – hold monthly results review with clear communications and path towards greater efficiencies and results moving forward

Innovation & Thought Leadership:

• Stay ahead of industry trends to bring fresh, innovative ideas to Live Nation’s food and beverage strategy.
• Identify and pilot new concepts, technologies, and partnerships that elevate fan engagement and operational excellence.
• Create scalable frameworks for testing and implementing new food and beverage initiatives across diverse event formats and regions.

Fan Experience Focus:

• Ensure fan experience remains at the heart of all food and beverage initiatives, balancing quality, variety, affordability, and accessibility.
• Develop products and services that enhance convenience and satisfaction, such as mobile ordering, customizable options, and loyalty rewards programs.
• Actively seek fan feedback to continuously improve offerings and address pain points.

Cross-Functional Collaboration:

• Partner with teams across product development, research and analytics, brand management, strategic initiative operations, new ventures and sponsorship, venue operations for inputs and alignment to ensure seamless execution of food and beverage strategies.
• Partner with Touring on products that could be co-branded with touring artists to bring the fan experience and food and beverage together.
• Collaborate with marketing and sponsorship teams to enhance brand partnerships and amplify product visibility.
• Work closely with procurement and sustainability teams to ensure high-quality, sustainable, and cost-effective food and beverage solutions for products and ingredients.
• Partner with concessionaires as well as their procurement departments to make sure all standards are met from their perspective.

Leadership & Stakeholder Management:

• Create a strong working alliance with all Food & Beverage personnel
• Act as a trusted advisor to Live Nation’s executive team, presenting strategic recommendations and aligning food and beverage initiatives with broader company goals.
• Build and lead a team of product strategists, fostering a collaborative and high-performance culture.
• Influence key stakeholders across the organization to champion food and beverage priorities and investments.

Core Competencies:

• Demonstrate integrity in the way you operate in day-to-day business and the way you deal with people.
• Communicate effectively with various audiences by organizing and delivering information appropriately and listening actively to others.
• Proactively seek solutions to problems. Be enthusiastic and energetic in your approach to your job. Commit to putting in extra effort with a positive attitude.
• Be flexible in handling change, able to juggle multiple demands, and adaptable to new situations with fresh ideas or innovative approaches.
• Stay composed, confident, optimistic, and in problem-solving mode when the going gets tough.
• Possess the skills needed to perform your job well, paying close attention to detail, accuracy, and completeness.

WHAT THIS PERSON WILL BRING

• 5+ years of experience in product strategy and development, category management, or related roles, preferably in hospitality, entertainment, or consumer goods industries, and procurement channels.
• Proven track record of developing and executing successful product strategies that drive revenue and enhance customer experience.
• Deep understanding of food and beverage trends, supply chain management, and fan preferences within the live entertainment context.
• Strong analytical skills with experience in market research, data interpretation, and performance metrics.
• Excellent leadership, communication, and collaboration skills, with experience managing cross-functional teams and influencing senior stakeholders.
• Proficiency in tools analytics platforms; familiarity with emerging technologies in food and beverage is a plus.

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

----------

The expected compensation for this position is:

$120,000.00 USD - $150,000.00 USD

** Pay is based on a number of factors including market location, qualifications, skills, and experience.