Assistant Director of Marketing | University of Iowa - Military Veterans

The University of Iowa Tippie College of Business seeks an Assistant Director of Marketing to join the Collegiate Marketing & Communications Team. If you're a results-driven marketer who is passionate about executing integrated solutions to support marketing and enrollment goals, we want to talk to you. We're a team of tech-progressive, passionate brand advocates who use data to drive our decisions. Your mission is to manage and maintain multiple campaigns and projects that support the successful implementation of our marketing strategies across a portfolio of programs. We're looking for a self-proclaimed data nerd who finds ways to work smarter (not harder) in the weeds of mar-tech tools like Pardot, Salesforce, Qualtrics, Google Ads, Google Analytics, and AI-powered chatbots. Someone who will build and champion high-performing marketing campaigns with experience in email, social media, advertising, web, and traditional media. Sound like you? You love to strategize marketing tactics, monitor and optimize campaigns, allocate resources and track performance across the marketing project lifecycle-from conceptualization to analysis. You're organized and detail-oriented enough to coordinate multiple aspects of assigned projects, like target audience and messaging, media planning, campaign setup, and performance tracking. You're excited to leverage your expertise in market research, consumer insights, and data analysis to optimize campaigns and ensure maximum return on investment (ROI). Under direction from the Associate Director of Marketing, you'll work collaboratively with individual academic units at Tippie, and join the college's in-house marketing and communications department, which offers a collaborative, fast-paced, and creative work environment. You'll also develop subject matter expertise on the marketing needs of our internal clients working closely with a talented cross-functional team including content, design, web, communications, public relations, as well as external resources like agencies and vendors. Please note: This position is eligible for remote work within Iowa. This position is eligible for fully remote work within Iowa and will require a work arrangement form to be completed upon the start of your employment. Per policy, work arrangements will be reviewed annually, and must comply with the remote work program and related policies and employee travel policy when working at a remote location. Salary: $50,000-$75,000 To obtain the full job description including key areas of responsibility, technical competencies, and desirable qualifications, please contact joshua-gulick@uiowa.edu Education Requirement Bachelor's Degree or the equivalent combination of education and experience. Required Qualifications 1-3 years of professional experience in marketing, advertising, communications, or a closely related field. Extensive knowledge of marketing channels, with at least 1-2 years of experience with digital marketing. Demonstrated ability to continually learn new tools and adapt to a changing marketing environment and proficient in Salesforce, Pardot, and Microsoft Office software systems. Demonstrated ability to concurrently manage multiple projects. Demonstrated experience working in cross-functional teams to achieve desired outcomes. Working knowledge of e-mail marketing, lead generation, and lead nurturing. Working level of knowledge/experience in advertising products or services. Ability to work within the constraints of an established brand. Demonstrated commitment to a welcoming and respectful workplace environment. Desired Qualifications 3-5+ years marketing experience. One or more of the following secondary competencies: Working level of knowledge/experience in effective business communications and ability to write compelling marketing copy. Working level knowledge/experience in organic content strategies or direct response marketing on Facebook, Twitter, or LinkedIn. Working knowledge of Adobe Creative Suite products, particularly Photoshop and InDesign, Drupal, Constant Contact, and Asana. Working level knowledge of SEM/SEO best practices or experience leading 3rd party agencies in this area. Experience with marketing in the higher education space. Application Details: In order to be considered for an interview, applicants must upload the following documents and mark them as a "Relevant File" to the submission: Resume Cover Letter Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Josh Gulick at joshua-gulick@uiowa.edu. Benefits Highlights: Regular salaried position. Pay Level 4A . Located in Iowa City, Iowa. Fringe benefit package including paid vacation; sick leave; health, dental, life and disability insurance options; and generous employer contributions into retirement plans. For more information about Why Iowa? Click here. The University of Iowa is an equal opportunity/affirmative action employer. All qualified applicants are encouraged to apply and will receive consideration for employment free from discrimination on the basis of race, creed, color, religion, national origin, age, sex, pregnancy (including childbirth and related conditions), disability, genetic information, status as a U.S. veteran, service in the U.S. military, sexual orientation, gender identity, or associational preferences.