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Director of Marketing and Communications for Current Student Engagement - Military Veterans

at HERC- Upper MidWest

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Director of Marketing and Communications for Current Student Engagement

Job ID:
Location: Main Campus - UCR
Schedule: 8AM - 5PM
Category: Management and Professional
Salary: $100,100 - $190,500
Full/Part Time: Full-time(100%)
Organization: Enrollment Services
Department: Emily Engelschall
Application Deadline: Open Until Filled

Position Information:
The Director of Marketing and Communications for Current Student Engagement is a strategic leadership role within UCR's Enrollment Services division. The Director will oversee, and direct projects focused on enhancing communication and engagement with current students. The Director is responsible for developing and executing strategic communication and marketing initiatives that enhance the overall administrative journey required of current students to navigate while at UCR. This role focuses on creating and maintaining effective communication channels that support various aspects of financial aid, scholarships, registration and related processes, course articulation, summer sessions, and the Highlander One Stop Shop. The Director will ensure that all communication efforts are coordinated with other areas of campus such as VPDUE, VCSA, HWS as well as are aligned with the strategic priorities of Enrollment Services to ensure cohesive and impactful messaging that supports student success, retention, and satisfaction ultimately contributing to a positive and supportive environment for UCR students.

The salary range for this position is $100,100 - $190,500 annually. However, the expected pay scale for this position is $100,100 - $122,700 annually. We base salary offers on a variety of considerations, such as education, licensure and certifications, experience, and other business and organizational needs.

Applicants must have current work authorization when accepting a UCR staff position. Currently, we are unable to sponsor or take over sponsorship of an employment Visa for staff.

As a University employee, you will be required to comply with all applicable University policies and/or collective bargaining agreements, as may be amended from time to time. Federal, state, or local government directives may impose additional requirements.

Requirements:
Requirements

Educational Requirements

  • Bachelor's degree in related area and/or equivalent experience/training.
  • Required

    Experience Requirements
  • 8 - 13 years of related experience.
  • Required
  • Previous supervisory/managerial experience.
  • Preferred

    Minimum Requirements
  • Strong knowledge of current and emerging industry requirements and best practices in areas of marketing.
  • Strong skills in strategic planning to effectively organize resources, establish priorities, and achieve desired results.
  • Strong skill in managing staff including selection, training, evaluating and mentoring staff at all organizational levels; skill in taking corrective action with staff as required.
  • Strong interpersonal communication and political acumen to effectively work with internal customers and external constituencies.
  • Strong market research, analytical, and problem recognition / avoidance / resolution skills.
  • Strong skills to produce results and achieve predetermined goals within budget and time constraints.
  • Solid written, verbal, interpersonal communications, active listening and political acumen skills.
  • Commitment to diversity, equity, inclusion, and belonging in all aspects of work.
  • Strong knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and the most appropriate and effective applications.
  • Solid skills to create, develop and implement comprehensive long and short term strategic communications plans.
  • Solid management skills to select, train, evaluate, lead, direct, guide and motivate subordinate staff to produce high quality work; skill to take corrective action as required.
  • Strong analytical, critical thinking, project management and problem recognition, avoidance and resolution skills.
  • Solid knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and/or broad general audiences.
  • Strong knowledge of financial and personnel management, including understanding of management techniques, guiding principles, relevant laws, policies and best practices.
  • Broad knowledge and understanding of technical applications to effectively manage/supervise professional technical staff, including design concepts, various media and mediums, applications, etc.
  • Strong skills to ensure production of high quality work within budget and time constraints.

    Preferred Qualifications
  • Strong knowledge of the campus / health system, including its mission, vision, achievements, infrastructure, products and services.
  • Strong knowledge of applicable University policies and state and federal laws regarding copyright and other licensing issues.
  • Proficiency in digital marketing tools, content management systems, social media platforms, and data analytics.
  • Familiarity with the services and functions of Enrollment Services departments, such as the Registrar, Financial Aid, Summer Sessions, and Articulation Services.
    Experience working in a large, public research university
    Experience in brand management and creative direction within a higher education context.
    Strong market research, analytical, and problem recognition / avoidance / resolution skills.
    Strong knowledge of the location, its achievements, mission, vision, goals, policies, practices and infrastructure, and a strong knowledge of current affairs, issues in higher education and/or health sciences, and/or specialized subject matter.

    Additional Information:
    Additional Information In the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. The campus is a living laboratory for the exploration of issues critical to growing communities' air, water, energy, transportation, politics, the arts, history, and culture. UCR gives every student, faculty and staff member the resources to explore, engage, imagine and excel.

    UC Riverside is recognized as one of the most ethnically diverse research universities in the country boasting several key rankings of which we are extremely proud.
    • UC Riverside is proud to be ranked No. 12 among all U.S. universities, according to Money Magazine's 2020 rankings, and among the top 1 percent of universities worldwide, according to the 2019-20 Center for World University rankings.

    • UC Riverside is the top university in the United States for social mobility. - U.S. News 2020

    • UCR is a member of the University Innovation Alliance, the leading national coalition of public research universities committed to improving student success for low-income, first-generation, and students of color.

    • Among top-tier universities, UC Riverside ranks No. 2 in financial aid. - Business Insider 2019

    • Ranked No. 2 in the world for research, UCR's Department of Entomology maintains one of the largest collections of insect specimens the nation. - Center for World University Rankings

    • UCR's distinguished faculty boasts 2 Nobel Laureates, and 13 members of the National Academies of Science and Medicine.
    The University of California is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law.

    For information about our generous employee benefits package, visit: Employee Benefits Overview

    Job Description Details:
    Job Description Details

    General Information
    Job Title
    MARKETING MGR 1 Job Code
    000471 Grade
    25 Department Head
    Emily Engelschall Supervisor
    Emily Engelschall

    Positions Directly Supervised
    Job CodeTitleFTE
  • 007477
  • COMM SPEC 3
  • 2

    Generic Scope
    Spends the majority of time (50% or more) achieving organizational objectives through the coordinated achievements of subordinate staff. Establishes departmental goals and objectives, functions with autonomy. Manages the accountability and stewardship of human, financial, and often physical resources in compliance with departmental and organizational goals and objectives. Ensures subordinate supervisors and professionals adhere to defined internal controls. Manages systems and procedures to protect departmental assets.

    Custom Scope
    Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals. Manages comprehensive marketing and / or sales activities for campus unit or department, including management of human, financial and physical resources. Provides guidance to subordinates to achieve goals in accordance with established policies.

    Department Custom Scope
    The Director of Marketing and Communications for Current Student Engagement is a strategic leadership role within UCRs Enrollment Services division. The Director will oversee, and direct projects focused on enhancing Enrollment Services communication and engagement with current students. The Director is responsible for developing and executing Enrollment Services strategic communication and marketing initiatives that enhance the overall administrative journey required of current students to navigate while at UCR. This role focuses on creating and maintaining effective communication channels that support various aspects of financial aid, scholarships, registration and related processes, course articulation, summer sessions, and the Highlander One Stop Shop.

    The Director will ensure that all Enrollment Services communication efforts are coordinated with other areas of campus such as VPDUE, VCSA, HWS as well as are aligned with the strategic priorities of Enrollment Services to ensure cohesive and impactful messaging that supports student success, retention, and satisfaction ultimately contributing to a positive and supportive environment for UCR students served by Enrollment Services.

    Key Responsibilities:
    Key Responsibilities DescriptionPercent Time
  • Participates in development of marketing and sales goals, objectives, plans, events, and strategies and in setting target markets.
    • Design and execute a comprehensive and integrated communications plan that highlights and supports the services provided by Enrollment Services departments. Ensure messaging to current students is clear, consistent, and impactful. Oversee the creation and distribution of content across diverse platforms, such as email, social media, websites, and print materials, to maximize student engagement and outreach. Collaborate with Enrollment Services department heads to align communication efforts with departmental goals and university objectives.
  • 20%
  • Administers programs to promote within the campus community and / or the general public, awareness of department / campus services and / or products, projects or programs.
    • PROJECT MANAGEMENT: Lead and manage multiple communication projects simultaneously, ensuring they are completed on time, within scope, and aligned with strategic goals. Implement best practices in project management, including regular progress reports, stakeholder updates, and post project evaluations
  • 15%
  • Selects, trains, evaluates and manages staff responsible for implementing marketing and / or sales projects, programs, plans, strategies, etc.
    • Lead, mentor, and manage a team of two communications specialists, fostering a collaborative and innovative work environment. Supervise, develop, and evaluate the performance of the marketing and communications team. Foster a culture of continuous improvement and professional development by providing training opportunities, setting clear performance goals, and offering constructive feedback. Manage the recruitment and onboarding of new staff members as needed, ensuring that the team is equipped with teh skills and expertise necessary to execute the communications strategy effectively. Promote a collaborative and inclusive team environment that encourages innovation, creativity, and the sharing of best practices.
  • 10%
  • Develops and implements market research instruments or utilizes standard market research instruments to collect information necessary to effectively market goods and / or services; plans and conducts surveys as required.
    • Utilize data-driven insignts to assess the effectiveness of communication strategies and adjust plans as necessary to improve engagement and outcomes. Conduct ongoing market research to understand the needs, preferences, and behaviors of current students, ensuring that communication strategies are responsive to their evolving expectations. Analyze student engagement data, survey results, and other feedback mechansims to evalute the impact of communication initatiaves and identify areas for improvement. Benchmark UCR's communications efforts against peer institutions and industry standards, recommending and implementing bst practices to enhance student engagement. Prepare and present regular reports on teh effectiveness of marketing and communication activities, including metrics on reach, engagement, and impact, to inform decision-making and strategy adjustments. Responsible for the management of the general catalog.
  • 10%
  • Develops and monitors operational and budget processes, staff FTE, finance, human resources and space planning.
    • Develop, manage, and oversee the marketing and communications budget for current student engagement, ensuring that all initiatives are cost-effective and align with the strategic priorities of Enrollment Services. Identify and allocate resources effectively to maximize the impact of communication strategies within the available budget. Work with the Associate Vice Chancellor of Enrollment Services to forecast budget needs and secure funding for new initiatives that enhance student engagement. Monitor expenditures and provide regular financial reports to leadership, ensuring transparency and accountability in budget management.
  • 10%
  • Advises and consults with departmental administration regarding all aspects of communications including developing strong communications strategies that effectively deliver the desired message, policy interpretation, problem resolution, etc.
  • 10%
  • Establishes and maintains contacts with internal and external marketing professionals and vendors such as internet resources, artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc.
  • 5%
  • Establishes, promotes and ensures consistent application of 'brand' identity.
    • Ensure that all communications adhere to UCR's brand guidelines and effectively convey the university's values and commitment to student success. Provide creative direction for marketing and communication materials, working with designers, writers, and other content creators to produce high quality, engaging content
  • 5%
  • Establishes and maintains network of professional contacts, including maintaining currency with professional organizations and publications.
  • 5%
  • Act as a representative of Enrollment Services in university-wide committees and initiatives related to student engagement
    and communication.
  • 5%
  • Serve as the primary liaison between Enrollment Services and other campus entities such as Student Life, Undergraduate Education, Health-Well Being, and Safety, and academic departments to ensure consistency and alignment in student communications
  • 5%

    To apply, visit https://jobsportal.ucr.edu/jobs/35020461

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    • Riverside, CA

    HERC- Upper MidWest

    The Higher Education Recruitment Consortium (HERC) is a national nonprofit network of higher education and affiliated employers, committed to institutional collaboration, creating diverse workplaces, and assisting dual career couples. Searching for a job in higher ed? Our job board hosts over 30,000 faculty and staff jobs at workplaces that value diversity, equity, and inclusion. Set up your job seeker account today at: http://www.hercjobs.org For our member institutions, we offer recruitment and retention resources, vibrant regional networks, and a new online community of practice, HERConnect. All of our resources can help you advance inclusive excellence at your institution.

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