Digital Media Manager - Military Veterans

Job Summary
The Digital Media Manager will be a supporting member of our growing digital team and will be individually responsible for developing and implementing cost-per-click campaign media strategies, managing media budgets, and be expected to collaborate cross-functionally to optimize campaign performance and achieve business objectives aligned with individual hotel's business goals.
Responsibilities
Qualifications:

• 5+ years digital marketing experience required, preferably in hotel marketing.
• Strong understanding of brand marketing efforts and capabilities (Hilton, Hyatt, Marriott, IHG).
• Ability to successfully execute on Koddi platforms (or similar DMP) as well as Booking Network Sponsored Ads and Expedia TravelAds native platforms.
• Strong understanding of CPC campaigns and optimization tactics.
• Ability to effectively identify and execute campaign optimization efforts to drive performance.
• Ability to provide insightful campaign performance analysis (written and verbal).
• Experience with running a large portfolio of campaigns.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Strong analytical and problem-solving skills.
• Understanding of Hotel Brand internal reporting systems, third-party vendor reports (Demand 360, Google Analytics) a plus.

Key Responsibilities

• Implement media strategy, manage media budgets, and collaborate cross-functionally to optimize campaign performance and achieve business objectives.
• Leverage Koddi, Native TravelAds and Native Booking Network Sponsored Ad platforms to manage large scale digital marketing campaigns and examine trends to provide valuable and actionable insights to stakeholders
• Ability to effectively identify and execute campaign optimization efforts to drive performance.
• This role supports Second Wave Marketing's stakeholders by managing assigned campaigns, building relationships with our client-facing team-members, preparing analysis for stakeholders, and contributing to the company culture.
• Implement a data-driven approach to optimize and budget for CPC campaigns.
• Work with a talented team of digital marketing, data, and technology enthusiasts
• Work with internal and external stakeholders to ensure key dates are met
• Identify and communicate digital trends that are shaping the travel industry

Property Details

Aimbridge Hospitality is a leading, global hospitality company with a growing hotel portfolio representing more than 1,500 properties in 50 states and 23 countries. As a top hospitality employer, we are a great place to unlock your future, providing unparalleled opportunities for you to reach places in your career you might have never imagined were possible - more opportunities to help create memorable experiences, ways to succeed, and great people to inspire you. Aimbridge Hospitality is based in Plano, TX, with additional corporate offices in Atlanta, Calgary, Fargo, Puerto Rico, San Clemente, and Washington D.C. Aimbridge EMEA has offices in Birmingham and Glasgow, UK, and Amsterdam, the Netherlands; Aimbridge LatAm has offices in Monterrey, Mexico.
Company Overview
As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.
Benefits
After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:

• Now offering Daily Pay! Ask your Recruiter for more details
• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Income
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan