Outreach Director, Goldman Sachs 10,000 Small Businesses Program (Contractual) | Morgan State University - Military Veterans
at HERC- Mid Atlantic
Job Responsibilities: ? Generate an applicant funnel to meet or exceed the number of businesses required by the grant in each of 3 cohorts annually. ? Track and report to Executive Director and other program partners on outreach metrics, and yield for each event or outreach activity. ? Develop and execute a comprehensive outreach and marketing plan in order to attract a robust consistent pipeline of interested and eligible businesses to the program. ? Manage the recruitment process for each cohort, including follow-up and continual contact with interested applicants to get them to full completion of all stages of the application process. ? Work collaboratively with leadership and staff in order to leverage existing knowledge and relationships in the small business development arena. ? Develop and effectively manage relationships with key regional stakeholders in the entrepreneurship ecosystem who can contribute to the success of the program by promoting 10KSB to their eligible constituents. ? Utilize multiple methodologies to develop a strong pipeline including, but not limited to presenting, coordinating, and running information sessions, mini-mods, and other events; networking and attending events within the ecosystem to recruit program participants directly; using various forms of communication and marketing strategies including approved social media, direct mail, and the program website to promote the program. ? Utilize tracking system to identify and work with previous cohort applicants to complete all stages of the application process. ? Work closely with ICIC, a Goldman Sachs recruitment partner, and other 10KSB team members in ensuring an effective recruitment strategy, consistent with the funder?s guidelines. ? Utilize approved program collateral and marketing tools, to promote the program. ? Identify regional networking events, venues, and activities targeting small businesses, and regularly attend these events; make presentations and staff 10KSB information tables. ? Work with the Alumni Manager to leverage alumni to recruit peers into the program, and to participate or host peer events promoting the benefits of the program. ? Identify and establish relationships that will enable the program to ensure participation rates among key targeted business owner populations including women-owned businesses, underserved community businesses, and other program targets.
Baltimore, MD
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