Digital Campaign Developer - Adobe Journey Optimizer - Military Veterans
at GM Financial
Overview
Why GM Financial Digital?
GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.
At GM Financial, our team members define and shape our culture - an environment that welcomes new ideas, fosters integrity and creates a sense of community and belonging. Here we do more than work - we thrive.
Our Purpose: We pioneer the innovations that move and connect people to what matters
Responsibilities
About the role:
This role will be responsible for managing automation experiments and will own the development and execution of digital marketing campaigns. The goal is to deliver a unified, personal experience for our customers.
Qualifications
What makes you a dream candidate?
- Advanced knowledge of Adobe Campaign v7/v8, Adobe Journey Optimizer or similar email/communication automation platform
- Passionate about the digital landscape with a desire for continuous learning and testing through experiments
- Deep understanding of multi-channel best practices and building multi-channel workflows
- Experienced with audience segmentation and targeting based on specific criteria and data points
- Have a vast understanding of data structure and management
- Enjoy developing reporting that closely tracks campaign results and identify learnings to support optimization
- Able to collaborate cross-functionally with Digital Designers, Marketing Strategists, Product Owners and Analysts
Experience and Education
- 3-5 years experience with Adobe Campaign automation workflow development, or similar platform required
- High School Diploma or equivalent required
- Bachelor's Degree in related field preferred
What We Offer: Benefits effective day 1, 401K, Bonding leave for new parents (12 weeks, 100% paid), Pet insurance, training, certifications
Our Culture: Our team members define and shape our culture - an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.
Compensation: Competitive pay
Work Life Balance: Flexible hybrid work environment, 2-days a week in office in Irving, TX
Benefits Package: Generous benefits package
Irving, TX
GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America and Asia. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.
OUR BUSINESS & OUR HISTORY
GM Financial was founded as AmeriCredit in September 1992 and opened its first branch office in Fort Worth, Texas. On October 1, 2010, AmeriCredit Corp. was acquired by General Motors Company and renamed General Motors Financial Company, Inc. (GM Financial). In 2011, GM Financial acquired FinanciaLinx to serve GM dealers and customers throughout Canada. In November 2012, GM Financial announced the acquisition of Ally Financial Inc.’s international operations. The majority of those acquisitions were finalized in 2013, with the remaining market, a 35 percent equity interest in a joint venture in China, acquired in January 2015. In October 2017, GM Financial completed the sale of its European financial subsidiaries and branches as part of General Motors’ sale of the Opel and Vauxhall businesses to Peugeot S.A.
GM Financial provides auto finance solutions to 14,000 dealers worldwide, with earning assets of $93 billion at September 30, 2018.
CORPORATE GOVERNANCE
GM Financial's success is largely dependent on building strong, lasting relationships with our dealers and the consumer customers that we serve. This is why we are committed to providing best-in-class customer service, while promoting open, honest communication at all levels.
Our executive team and all employees must adhere to GM Financial's Code of Business Conduct and Ethics. Our Code outlines the principles by which all team members conduct business with customers, vendors and each other. These principles apply to all GM Financial team members and affiliates and although it does not cover every issue that may arise, the Code provides guidelines for all employees in regard to their business conduct.
For a deeper understanding of expectations and guidelines set forth for the entire GM Financial team, please review GM Financial's Code of Business Conduct and Ethics policies below.