Sr. Director Portfolio Strategy, Specialty Medicine - Military Veterans

Site Name: USA - Pennsylvania - Philadelphia, USA - North Carolina - Durham
Posted Date: Oct 21 2024

Sr. Director Portfolio Strategy, Specialty Medicine

Location: Philadelphia, PA or Durham, NC

In this role within the Specialty Business Unit, you will report to the Marketing VP and partner with Brand Leads to develop and deliver the portfolio and go-to-market strategy.

This is a highly visible and strategically important role for GSK so we are looking for a highly experienced leader and marketer who can interact seamlessly with US LOC senior leaders (President of US, Business Unit Head, and VPs) as well as global counterparts.

This role focuses on developing/leveraging the following marketing capabilities:

• Portfolio Brand Strategy
• Messaging & Content Strategy
• Customer Segmentation
• Customer Journeys
• Market Landscape & Understanding

This individual will interact with cross-functional stakeholders in the US LOC, including Brand Leads, Medical, Market Access, and Strategy, Insights, Transformation & Operations (SITO), Finance, Sales, & US Government Relations. You will also sit on the Business Unit marketing leadership team.

The specific accountabilities of the role include but are not limited to the following:

• Partner with the VP Marketing, Specialty to develop and ultimately deliver a cross-functional specialty portfolio strategy that maximizes the value of the portfolio for the near and long term - utilizing any/all commercial levers
• Serve as the single point of contact for the portfolio strategy workstream in the US LOC - responsible for driving strategic insights, decisions and capability builds across US functions
• Engage with the Brand Leads for input and alignment with the strategy
• Maintain detailed understanding of disease and competitive marketplace
• Foster an environment of innovation, inclusion, challenge, trust, and development.

Why you?

Basic Qualifications:

• 15+ years' experience in US pharmaceutical/biotech in-line brand marketing
• 10+ years' experience in strategy development and execution
• Experience in HCP administered / specialty products
• Minimum of 2 days per week in office required
• Ability to travel up to 20% domestic travel

Preferred Qualifications:

• Global brand experience
• Demonstrated strategic thinking and analytical skills, balanced with strong operational experience
• Launch experience/demonstrated ability to shape the market and utilize innovative go-to- market approaches
• Demonstrates an understanding of US Pharmaceutical channel, pricing, and market access strategies
• Broad commercial experience, including:
  • Brand lifecycle management
  • Senior leader engagement
  • Matrix team leadership
  • Customer insight, messaging, campaign, creative development
  • Budget management; P&L ownership

Please visit GSK US Benefits Summary t o learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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