Digital Strategist | Syracuse University - Military Veterans

Digital Strategist Job #: 041408 Location Syracuse, NY Pay Range: $60,450 - $70,000 Hours: Standard University business hours 8:30am - 5:00pm (academic year) 8:00am - 4:30pm (summer) Hours may vary based on operational needs. Job Type: Full-time Job Description: The Digital Strategist serves as a subject matter expert in reaching target audiences through Syracuse University's flagship digital properties. The Strategist is responsible for drafting, staging, and actively managing content through our digital marketing efforts. They leverage digital marketing and content curation expertise and best practices to advance marketing and organizational goals. They are responsible for creating, managing, maintaining and executing digital content strategies as a part of larger integrated marketing strategies on behalf of the University and/or individual units within the University. They collaborate with their manager, the Senior Digital Strategist, and other team members to help make decisions concerning information architecture, user experience and content on partner and flagship properties. They are responsible for making data-driven decisions, including conducting, analyzing and reporting on user testing, competitor analysis, industry research and website analytics. In addition to being highly organized, the Strategist is a creative person and has deep understanding of digital marketing best practices, particularly user experience, information architecture, search engine optimization and digital design. Qualifications: Job Specific Qualifications: Responsibilities: Assist with creating, executing and managing digital strategies as a part of larger integrated marketing strategies on behalf of the University and/or individual units within the University. Collaborates with various stakeholders on projects for paid campaigns and organic content optimization from conception to launch. Works within a content management system to update, curate and manage digital content. Write, edit, proofread and develop content for digital platforms. Ensure content is appropriate for media and audience and ensure it is oriented in a way to advance established objectives and goals. Assists in the development of responsive wireframes and mockups in collaboration with UI/UX Designer. Uses audience and data insights, user testing and analytics to inform content development, page design and positioning to create engaging and informative user experiences for audiences of the Universitys flagship digital properties. Assist with reporting on campaign and non-campaign page(s) engagement and use these findings to influence future campaign strategy. Collaborate with creative and strategy teams to ensure that the look, feel, and tone aligns with ad creative and campaign messaging. An excellent communicator with a keen understanding of user experience, they will help distill multiple ideas into an orderly framework, drive sensitive insights and create solutions that serve audience needs. Oversee regular review of digital content and work with other subject matter experts to ensure content remains timely and accurate. Ensure online content supports SEO goals, brand standards, web style guidelines, digital governance standards and legal and compliance requirements. Stay on top of digital industry trends and best practices to help serve as a thought leader among campus web professionals and communicators. Other Duties as assigned. About Syracuse University: Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience. The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University's 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu. About the Syracuse area: Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal. Application Deadline: Full Consideration By: Open Until Filled: Priority Consideration: To apply, visit https://www.sujobopps.com/postings/107016 Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University's contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity. Copyright 2024 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency jeid-83ea920242f8ca41a00f7a923af06de6