Director of Communications and Marketing (FSB) - Military Veterans

Director of Communications and Marketing (FSB)

Salary Specialist: $75,000 -$80,000

Job Description Summary:

Established in 1809, Miami University is consistently ranked among the top 50 national public universities by U.S. News & World Report for providing students with an Ivy League-quality education at a public school price. Located in the quintessential college town of Oxford, Ohio-with regional campuses in Hamilton and Middletown, a learning center in West Chester, and a European study center in Luxembourg-Miami serves more than 21,600 undergraduates across 120 areas of study, and more than 2,500 graduate students through 70 master's and doctoral degree programs.

Miami University's Communications and Marketing department has been charged with building and maintaining the university's brand on a local, regional, and national stage. This dynamic and award-winning team is comprised of nearly 70 marketing and communications professionals and is looking to hire a director of communications and marketing to support the Farmer School of Business.

Reporting to the Senior Director of Academic Marketing and Communications in University Communications and Marketing with a dotted line to the Dean of the Farmer School of Business (FSB), the Director for Marketing and Communications is responsible for developing integrated, comprehensive and omni-channel marketing communications plans designed to help the FSB reach its enrollment goals and build its reputation both regionally and nationally. The incumbent will work closely with the Dean of Farmer School of Business and will serve as a liaison between the Office of University Communications and Marketing and FSB.

This position is approved for remote hybrid work: three days on campus, two days remote. Remote work is not a right; it is a work arrangement that can be modified or revoked by Miami University at any time for any reason.

Duties/Physical Demands:

• Lead and implement integrated, comprehensive communication and marketing strategies for student recruitment and reputation and brand building for the Farmer School of Business. - 70%
  • In collaboration with leaders in UCM, FSB and Enrollment Management and Student Success, develop marketing and communications plans designed to drive success with established enrollment and brand goals.
  • Create and strategically execute a plan to raise the Farmer School of Business's public profile, visibility, and brand recognition at the regional and national level using media relations, marketing and creative services, web and social media communication, targeted print and electronic communication, leadership communication, and other activities.
  • Lead writer, editor and publisher for the Farmer School Journey Magazine and all other FSB material, including but not limited to, e-newsletters, website content, brochures, handbooks, posters, screens, and the like.
  • Manage vendors and freelancers that support marketing and communications for FSB (video, graphic design, PR, etc.)
  • Work with UCM and FSB's PR and marketing firm to stimulate media interest in FSB through press releases, media request responses, and targeted media contacts.
  • Develop strategies for digital marketing.
  • Oversee the division's web presence and collaborates with web team members to plan and implement university strategies and departmental requests.
  • Ensure communication industry best practices are followed and monitor campus communication for internal/external response and/or legal concerns.
• Work with colleagues across the university to advance university-wide communication and enrollment management strategies. - 15%
  • Represent Farmer School of Business through participation in regular meetings of university-wide communicators.
  • Collaborate with university-wide colleagues on special projects.
• Serve as a liaison between University Communications and Marketing and the Farmer School of Business, developing and assessing measurable goals and objectives that advance both Miami and Farmer School of Business; and other duties as assigned - 15%

Minimum Qualifications:

• BA/BS degree with an emphasis in business, communications, marketing, journalism or a relevant field.
• At least five years of professional communications, marketing, journalism or relevant experience.
• At least two years supervisory experience.

Preferred Qualifications:

• MA/MS/MBA degree in business, communications, marketing, journalism or relevant field.
• At least five years of managerial/director experience in public relations, marketing or communications

Knowledge, Skills, and Abilities:

• Excellent written and oral communication skills
• Ability to develop powerful messages for a wide range of audiences on diverse topics
• Strong project management skills
• Conceptual graphic design skills.
• Experience developing marketing or communications campaigns.
• Experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.

Preferred Knowledge, Skills, and Abilities:

• Demonstrated understanding of the higher education environment.
• Experience with multicultural marketing and communications.
• Demonstrated understanding of the value of storytelling.
• Experience in a highly collaborative environment working with colleagues and peers to achieve enrollment, revenue generation, fundraising or similar goals.
• Demonstrated knowledge and experience with relational databases such as constituent relationship management (CRM) system (Slate)

Required:

Writing Sample

Diversity Statement:

Miami University is committed to creating an inclusive and effective teaching, learning, research, and working environment for all.

For more information on Miami University's diversity initiatives, please visit the Office of Institutional Diversity & Inclusion webpage. For more information on Miami University's mission and core values, please visit the Mission and Core Values webpage.

EO/AA Statement/Clery Act: Miami University, an Equal Opportunity/Affirmative Action employer, encourages applications from minorities, women, protected veterans and individuals with disabilities. Miami University prohibits harassment, discrimination and retaliation on the basis of age (40 years or older), color, disability, gender identity or expression, genetic information, military status, national origin (ancestry), pregnancy, race, religion, sex/gender, status as a parent or foster parent, sexual orientation, or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations for disabilities related to employment should be directed to ADAFacultyStaff@miamioh.edu or 513-529-3560.

As part of the University's commitment to maintaining a healthy and safe living, learning, and working environment, we encourage you to read Miami University's Annual Security & Fire Safety Report at: http://www.MiamiOH.edu/campus-safety/annual-report/index.html, which contains information about campus safety, crime statistics, and our drug and alcohol abuse and prevention program designed to prevent the unlawful possession, use, and distribution of drugs and alcohol on campus and at university events and activities. This report also contains information on programs and policies designed to prevent and address sexual violence, domestic violence, dating violence, and stalking. Each year, email notification of this website is made to all faculty, staff, and enrolled students. Written notification is also provided to prospective students and employees. Hard copies of the Annual Security & Fire Safety Report may be obtained from the Miami University Police Department at (513) 529-2223.

Labor Law Posters for Applicants: Miami University is committed to providing up-to-date information from the Department of Labor to our applicants for employment. Here, you will find links to the current information regarding the Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and the Employee Polygraph Protection Act (EPPA).

Benefits Eligible: Yes

Minimum Qualifications:

• BA/BS degree with an emphasis in business, communications, marketing, journalism or a relevant field.
• At least five years of professional communications, marketing, journalism or relevant experience.
• At least two years supervisory experience.

Required:

Writing Sample