Sr. Marketing Specialist (new) - Military Veterans

Job Description

Duties & Responsibilities

Demand Generation

• Develop & deliver multi-channel marketing campaigns designed to identify & engage high potential targets in key geographic & vertical markets to develop a pipeline of high potential leads
• Support website optimization aligned with digital strategies to drive traffic & click thru activities, own new content creation to continue to add value to our user community
• Act as project manager on multiple projects simultaneously to ensure deadlines and objectives are met, track and measure ROI, provide regular updates and recommend adjustments as needed

Content & Value Story Creation

• Manage and create social media content, including targeted sponsored ads
• Work cross-functionally with Innovation Center, sales, and customers to continuously produce value story materials such as case studies, presentations, customer testimonials, and videos

Market Development

• Conduct market research to better understand market landscape, emerging trends, opportunities and risks
• Manage promotional items including customer giveaways

Learning & Development

• Develop an in-depth understanding of our solutions, markets and customers
• Understand the value chain to create targeted, multi-faceted campaigns with a compelling message that speaks to each point in the value chain
• Attend approved customer visits, events & tradeshows to better understand customer needs
• Learn & embrace our selling process and CRM (Salesforce)

Required skills:

• 3-5 years B2B marketing / market development experience marketing technical products / services to technical buyers
• A bachelor's degree in marketing, business, or related field
• Ability to gain technical knowledge of products and applications
• Experience in strategy development and execution
• Proven ability to drive lead generation & conversion
• Experience in market research to better understand market potential
• Strong team player than can work cooperatively with others to drive results and goals
• Ability to evaluate marketing activities and pivot quickly when needed
• Proficiency in MS Office including Word, Excel, Power Point and Outlook, as well as the Adobe suite of products & Salesforce CRM
• Consistently demonstrates initiative and a readiness to act on opportunities
• Passionate about continuous learning & growing the business
• Prioritizes effectively and is highly organized
• Excellent written and verbal communication skills
• Ability to travel

Preferred Qualifications:

• Construction materials marketing experience a plus
• Experience with branding a plus

This position has two available openings

Starting Salary- $80,000 - $86,000/year

About the Team

As a member of the Carmeuse Group, Mintek Resources, Inc. has provided solutions to the Environmental, Construction, Agricultural, Oil & Gas, Waste Water Treatment, Industrial markets & more, sincer 1994. Our solutions are economical reagents that assist with drying, modifying, stabilizing, neutralizing, and fixating soils, sediments, waste streams, & Contaminants. We are your one-stop shop for Calciment, quicklime, bed ash, fly ash, cement, hydrate lime, & more!

Mintek is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity. If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to hrsupport@carmeuse.com. This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process.