Senior Director, Marketing & Creative Strategy (On- Site) - Military Veterans
at Spectrum
JOB SUMMARY
The Sr. Dir, Marketing Creative Services leads our in-house creative studio and is responsible for developing and executing creative campaigns aligned with the company's overall marketing and business objectives. As a key member of our Marketing team, this pivotal role will require a highly talented and collaborative strategic creative leader to drive the creative vision and oversee projects from concept to completion. The ideal candidate will have experience leading creative teams, substantial production experience, an eye for design and proven track record of developing innovative and break-through work. This role is On-site, Stamford 4 days. 1 Day Hybrid.
MAJOR DUTIES AND RESPONSIBILITIES
Creative Team Leadership: Manage and inspire our talented in-house creative team, including account/project management, video producers, editors and copywriters. Foster a collaborative and innovative work culture that encourages creativity and personal growth. Demonstrate creative thought leadership, keeping ahead of trends and providing proactive inspiration and recommendations to the studio team. Continually raise the bar for creative excellence and creative innovation.
Creative Ideation: Lead the vision and creative concepting in concert with the creative team and internal clients. Oversee the development and execution of multi-channel creative campaigns that align with our brand strategy achieve the business objectives.
Creative Expertise: Strong production background including commercial production, digital video, social, radio, out-of-home and print. Ability to develop compelling presentations for leadership. Web and digital experience a plus.
Cross-Functional Collaboration: Collaborate closely with peers and internal clientele to ensure a cohesive and integrated approach to creative initiatives.
Brand Identity: Have a deep understanding of the company's brand identity to ensure consistent application across creative campaigns.
Innovation and Trends: Stay at the forefront of industry trends and emerging technologies, identifying opportunities to innovate and differentiate our creative approach. Experience, implementation and knowledge of AI supported creative a plus.
Test and Learn: Partner with the Marketing Research team to evaluate the effectiveness of creative campaigns and make strategic adjustments to continuously improve creative output.
Vendor Management: Oversee and manage relationships with external creative partners, optimizing our external resources to gain efficiencies while elevating creative output.
Perform other duties as required.
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Ability to analyze, interpret data, and continually evolve creative strategy based on key learnings
- Strong leadership and collaborative capabilities that impact and influence employees
- Ability to make decisions and solve problems while working under pressure
- Ability to prioritize and organize effectively
- Ability to use personal computer and software applications (i.e. Microsoft word, Excel, etc.)
- Ability to work independently
- Knowledge of marketing strategies and procedures
- Ability to develop personnel and foster team environment
Required Education
Bachelor's degree in Marketing.
Required Related Work Experience and Number of Years
- Marketing experience - 10+
- Experience partnering with creative ad agencies to develop creative that delivers outstanding results - 10+
- Television commercial creative development and production - 8+
- Marketing project management experience - 8
- Experience in developing television commercials for the following purposes: acquisition; upgrade/cross-sell/upsell; retention; education and brand marketing
- Extensive experience developing direct marketing creative (specifically DRTV & FSI creative), preferably for a subscription-based business
PREFERRED QUALIFICATIONS
Education
Bachelor's degree in Marketing, Design or Film Production.
Master’s degree in related area of study preferred
Work Experience Number of Years
Creative, Production, Ad Agency experience 10+
Project management experience 8+
Group management experience 8+
Experience in developing television commercials for: acquisition; upgrade/cross-sell/upsell; retention; education and brand marketing
Development of marketing creative for a subscription-based business
Experience developing direct marketing creative
Skills/Abilities and Knowledge
Knowledge of cable television products and service
Knowledge of advertising creative and production history and trends
WORKING CONDITIONS
Office work environment
May require occasional travel
MGN835 2024-41584 2024
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
Stamford, CT
At Spectrum, we take pride in being named one of Forbes’ Best Employers for Veterans. Almost one in ten employees at Spectrum have a relationship with the U.S. Military in a wide variety of careers across our 41-state footprint. Our connection to transitioning service members, veterans, guard, and reservists, as well as members of the military spouse community, is strong.
We do this through a broad range of efforts to recruit, train, and retain veterans and military spouses including:
· Nationally Certified Broadband Field Technician Apprenticeship Program: This post-hire opportunity allows eligible Veterans to receive GI Bill Benefits in addition to their Compensation and Benefits.
· Partnerships with the following: Military bases and veterans' organizations, Hiring our Heroes, Centurion Military Alliance, Wounded Warrior Project, Paralyzed Veterans of America and Military Spouse Employment Partnership.
· Veteran-focused Business Resource Group: This group assembles veteran employees who have shared characteristics and life experiences with a focus on professional development and recruiting talent.
· Plus, we have a dedicated Military Talent Attraction Team.
We aim to foster an inclusive culture and workplace where each and every person is empowered to bring their best ideas, helping us better serve our customers and make an impact in our communities. No matter your background, identity or beliefs, we welcome you to explore a career with us.
Some of our top career opportunities include:
· Human Resources
· Project Management
· Network Engineering
· Physical Security
· Customer Service/Contact Center
· Field Technician
· Sales
· Summer Intern (Active Students, Rising Jr. or above)
Here, employees don't just have jobs, they build careers. We hope that you will consider all that Spectrum has to offer. To learn more about some of the ways that we invest in our employees, visit our compensation and benefits page: jobs.spectrum.com/total-rewards
You can also visit our dedicated Military Careers Page today to find support and resources that are specific to the military community and a list of our current openings at Spectrum: jobs.spectrum.com/military-recruiting
Spectrum, owned by Charter Communications, Inc., is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.