Multicultural Digital Marketing Manager * Work from home - Military Veterans

As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity. Work where your career is a force for good.

We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve. Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members. Come to learn, grow, and succeed while sharing your passion for making a difference.

The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions. At the American Red Cross, your uniqueness can shine!

The American Red Cross is seeking a bilingual (English/Spanish), detail-oriented, and self-motivated multicultural digital marketing manager. This fully remote position helps develop and translate digital recruitment tactics that bring to life a robust and high performing blood donation journey that resonates with key marketing segments. 

WHAT YOU NEED TO KNOW:

The multicultural digital marketing manager will:

Identify, implement and optimize the blood donation digital touchpoint journey for key market segments including Latino and LGBTQ+ with the goal to engage, motivate, and convert new and returning blood donors.

Develop, translate, and implement key digital tactics across email, paid advertising, web, SEO, influencer, and mobile marketing channels alongside channel partners and vendors.

Measure, report, and optimize digital tactics and overarching donor journey through monthly, quarterly, and annual presentations across leadership levels.

Partner with internal and external stakeholders across the organization to provide insight and recommendations to cultivate and convert marketing segments.

WHERE YOUR CAREER IS A FORCE FOR GOOD:

Must be fluently bilingual in English and Spanish.

Should be self-motivated – this position is fully remote.

Must have digital marketing strategy and implementation experience, experience with working with Latino segments preferred.

Proven ability to manage multiple tactics and projects and work under tight deadlines while maintaining attention to detail. 

Must be able to digest and synthesize data across digital marketing channels and share relevant insights and optimizations to move the mission forward.

WHAT YOU NEED TO SUCCEED:

4-year college degree or equivalent combination of education and experience in communications, English or equivalent field required.

Minimum 3-5 years of related experience.

Demonstrated experience working in digital marketing across a variety of channels.

Bilingual, English and Spanish.

Highly developed verbal and written communication skills.

Strong teamwork, collaboration, and ability to work with cross-functional teams.

Proficiency in Microsoft Office applications is required.

​Must perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State, and local regulations.

Travel may be required.

Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted).

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position.  They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

PAY INFORMATION: 

The starting annual salary range for this position is $75,000 - $85,000. We do not offer an annual bonus for this role. Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role. *We will review specific salary information at the time of phone screening based upon your location & experience.*

BENEFITS FOR YOU:

We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive benefits help you in balancing home and work, retirement, getting healthy and more. With our resources and perks, you have amazing possibilities at the American Red Cross to advance and learn. 

•    Medical, Dental, & Vision Plans 

•    Health Spending Accounts & Flexible Spending Accounts

•    PTO + Holidays 

•    401K with up to 5% Match 

•    Paid Family Leave

•    Employee Assistance Programs 

•    Disability and Insurance: Short + Long Term 

•    Service Awards and RecognitionLI-JG1]]>