Senior Manager, Marketing - Military Veterans
at Spectrum
JOB SUMMARY
Leads Marketing Communication Projects in planning and implementation of marketing campaigns, product, programming, and related communications strategies to support Direct to Consumer apps, upsell, retention, and engagement. Responsible for guidance and direction to teams and departments for programs requiring execution.
MAJOR DUTIES AND RESPONSIBILITIES
• Build, implement, and maintain marketing plans that align with organizational and departmental objectives tied to customer engagement, retention, and revenue.
• Recommend new solutions that will support demand generation, retention, and revenue goals.
• Provide oversight of various launch strategies tied to new offers, products and services and related communications.
• Utilize all marketing channels as they’re made available, including digital, direct marketing, media.
• Responsible for execution of communications tactics and vehicles, ensuring they launch on time, accurately, and represent Spectrum’s brand.
• Provide internal communications of projects to support needs at all levels of the organization.
• Actively and consistently support all efforts to simplify and enhance the customer experience.
• Responsible for proofing of department material and tactics to ensure compliance & support of company / brand strategy for messaging.
• Develop recaps and reports for all campaigns, providing analysis on campaign success.
• Present to supervisor, leadership, and Marketing organization as needed, including marketing plans, plan status, and plan recaps.
• Manage internal and external partner relationships.
• Approves projects, PO’s, and invoices as appropriate.
• Performs other duties as requested by supervisor.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English
- Knowledge of marketing strategies and procedures
- Knowledge of Direct to Consumer apps, upsell, retention, and engagement marketing channels
- Ability to prioritize and organize effectively
- Ability to supervise and motivate others
- Ability to use personal computer and software applications (i.e. word processing, spreadsheet)
- Ability to create plans, timelines, expense forecasts & process flowcharts
Required Education
- Bachelor's degree in marketing or related field or equivalent experience
Required Related Work Experience and Number of Years
- Marketing experience - 7
- Management experience - 5
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Knowledge of cable television products and services
Preferred Related Work Experience and Number of Years
CATV experience - 3
WORKING CONDITIONS
• Office environment
• Travel as required
MCU600 2024-38021 2024
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
Stamford, CT
At Spectrum, we take pride in being named one of Forbes’ Best Employers for Veterans. Almost one in ten employees at Spectrum have a relationship with the U.S. Military in a wide variety of careers across our 41-state footprint. Our connection to transitioning service members, veterans, guard, and reservists, as well as members of the military spouse community, is strong.
We do this through a broad range of efforts to recruit, train, and retain veterans and military spouses including:
· Nationally Certified Broadband Field Technician Apprenticeship Program: This post-hire opportunity allows eligible Veterans to receive GI Bill Benefits in addition to their Compensation and Benefits.
· Partnerships with the following: Military bases and veterans' organizations, Hiring our Heroes, Centurion Military Alliance, Wounded Warrior Project, Paralyzed Veterans of America and Military Spouse Employment Partnership.
· Veteran-focused Business Resource Group: This group assembles veteran employees who have shared characteristics and life experiences with a focus on professional development and recruiting talent.
· Plus, we have a dedicated Military Talent Attraction Team.
We aim to foster an inclusive culture and workplace where each and every person is empowered to bring their best ideas, helping us better serve our customers and make an impact in our communities. No matter your background, identity or beliefs, we welcome you to explore a career with us.
Some of our top career opportunities include:
· Human Resources
· Project Management
· Network Engineering
· Physical Security
· Customer Service/Contact Center
· Field Technician
· Sales
· Summer Intern (Active Students, Rising Jr. or above)
Here, employees don't just have jobs, they build careers. We hope that you will consider all that Spectrum has to offer. To learn more about some of the ways that we invest in our employees, visit our compensation and benefits page: jobs.spectrum.com/total-rewards
You can also visit our dedicated Military Careers Page today to find support and resources that are specific to the military community and a list of our current openings at Spectrum: jobs.spectrum.com/military-recruiting
Spectrum, owned by Charter Communications, Inc., is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.