Senior Manager, Social Media (On-Site, Hybrid 1 day) - Military Veterans
at Spectrum
Job Summary
Responsible for developing and implementing a comprehensive paid social media strategy, branded content programs, and influencer approach establishing brand leadership and loyalty to increase brand awareness, consideration, and conversion for the Spectrum and Spectrum Business suit of products/services across social channels. This role is On-site, Stamford 4 days. 1 Day Hybrid.
Major Duties and Responsibilities
Actively and consistently supports all efforts to simplify and enhance the customer experience.
Identifies and implements best practices to create a full funnel approach to paid social driving unique engagement activities that represent and differentiate the brand.
Manages the planning, execution and optimization of the paid Spectrum and Spectrum Business social media channels as part of brand, marketing communication, content and lead generation strategies.
Serves as a key stakeholder across the marketing framework, delivering social strategies that amplify and augment brand and marketing activities through an integrated approach.
Development of paid branded content and influencer programs across all social platforms.
Oversee paid social media buying best practices and plan auditing in conjunction with the Media Governance team.
Responsible for pacing and budget management for all paid social across Residential, MCM and SMB programs.
Partner with internal departments to specify and analyze weekly and monthly reports on social volume, web traffic, and sales. Set goals and objectives with clear KPIs against all channels, campaigns and tactics.
As part of the Media Strategy and Sponsorship team, engages and communicates with internal stakeholders both in and out of the department, external agencies, and social platform representatives.
Proactively monitors competitive activity, identify new social trends and keeps abreast with new digital technologies and social media platform enhancements.
Required Skills/Abilities and Knowledge
- Ability to read, write, speak and understand English.
- Working experience creating, managing and executing social strategies and content (stackable content designed to be shared) for optimal impact preferably within a B2B environment or enterprise.
- Ability to quickly multi-task across multiple social media channels and tools.
- Highly engaged digital and social media expert with the ability to develop social media campaigns and programs.
- Proven experience using social media for brand awareness and marketing amplification.
- Deep understanding of SEO and web traffic metrics; strong analytical skills.
- Ability to identify target audience preferences, extract key insights to inform and develop a strategy, and then mobilize organizational resources to execute across various social formats.
Required Education
- Bachelor’s Degree in Marketing, Communications or equivalent field
Required Related Work Experience and Number of Years
- Social media strategist or Social media manager - 8-10
- B2B experience with leading technology or telecommunications brands
- Experience managing/mentoring small teams, and thrives multi-tasking in a cross-functional position
PREFERRED QUALIFICATIONSPaid Social Media Strategist or Social Media Manager – 10-12 years
Hands on keyboard buying experience as well as paid social strategy expertiseExperience with leading technology or telecommunications brands.
#LI-NT1
MOP610 2024-36432 2024
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
Stamford, CT
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At Spectrum, we take pride in being named one of Forbes’ Best Employers for Veterans. Almost one in ten employees at Spectrum have a relationship with the U.S. Military in a wide variety of careers across our 41-state footprint. Our connection to transitioning service members, veterans, guard, and reservists, as well as members of the military spouse community, is strong.
We do this through a broad range of efforts to recruit, train, and retain veterans and military spouses including:
· Nationally Certified Broadband Field Technician Apprenticeship Program: This post-hire opportunity allows eligible Veterans to receive GI Bill Benefits in addition to their Compensation and Benefits.
· Partnerships with the following: Military bases and veterans' organizations, Hiring our Heroes, Centurion Military Alliance, Wounded Warrior Project, Paralyzed Veterans of America and Military Spouse Employment Partnership.
· Veteran-focused Business Resource Group: This group assembles veteran employees who have shared characteristics and life experiences with a focus on professional development and recruiting talent.
· Plus, we have a dedicated Military Talent Attraction Team.
We aim to foster an inclusive culture and workplace where each and every person is empowered to bring their best ideas, helping us better serve our customers and make an impact in our communities. No matter your background, identity or beliefs, we welcome you to explore a career with us.
Some of our top career opportunities include:
· Human Resources
· Project Management
· Network Engineering
· Physical Security
· Customer Service/Contact Center
· Field Technician
· Sales
· Summer Intern (Active Students, Rising Jr. or above)
Here, employees don't just have jobs, they build careers. We hope that you will consider all that Spectrum has to offer. To learn more about some of the ways that we invest in our employees, visit our compensation and benefits page: jobs.spectrum.com/total-rewards
You can also visit our dedicated Military Careers Page today to find support and resources that are specific to the military community and a list of our current openings at Spectrum: jobs.spectrum.com/military-recruiting
Spectrum, owned by Charter Communications, Inc., is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.