Audience and Insight Manager - 1 Year Maternity Cover Contract - Military Veterans

At Hearst UK, there's always more to the story. Join us as our Audience and Insight Manager to start the next chapter in your career.

We're the UK's leading premium publisher, and the people behind iconic media brands such as Cosmopolitan, Esquire, Elle, Harper's Bazaar and Country Living. We've created a working environment that encourages everyone to pull together. We never stop looking for brave new ideas. We'll always try to develop and improve, we trust each other to do our best, and we have fun as we build on our heritage to make history.

We have ambitions to super serve our commercial customers and brand audiences, helping them get more out of life, whether it's delivering ROI for our advertising partners or delivering personalised experiences for our loyal brand audiences. We know we can do this by putting data and insight at the heart of our business, creating a single customer view and a culture of data excellence. Sitting in the Data & Technology team within the Customer Team, the purpose of the Audience and Insight Manager role is to drive continued commercial growth through the provision and execution of market leading data products. Reporting into the Head of Digital Analytics, the Audience and Insight Manager is responsible for the production, delivery and performance of all audience led commercial activity. The Audience and Insight Manager will support sales in delivering highly targeted audience led campaigns for advertisers and manage the relationship with 3rd parties including the Data Management Platform.

ABOUT THE ROLE

Own ideation and delivery for Hearst's audience led commercial data products.

• Build, maintain and refine audience segments, ensuring consistency in taxonomy and consideration for use across the entire business.
• Develop bespoke and productised audience solutions for all commercial teams.
• Identify new data led opportunities for commercial to proactively take to market.
• Work with external advertisers to understand their target audiences and design effective online advertising campaigns using insights from our DMP.
• Provide training and collateral for the wider commercial teams.
• Regularly prepare reports and presentations, on campaign performance, insights, and recommendations for the commercial team and external partners.
• Remain current with online advertising trends, DMP capabilities, data privacy laws, and changes in the ad tech landscape to continuously improve campaign effectiveness.

Manage relationship and technical upkeep of the Data Management Platform.

• Own and evolve the relationship with the DMP to ensure we get maximum commercial value.

Evolve the catalogue of Hearst Audience products.

• Manage and expand Hearst's commercial data products by integrating our first-party data, and develop Hearst-wide strategies for first-party data collection that enhance advertiser support and boost campaign performance.
• Ensure all opportunities for data enrichment are flagged and explored.

Data Matching

• Manage the Data Matching set up for new advertiser's data via our partners including test mapping, data enhancement strategy, data modelling and preparing audience segments for activation along with KPI communication for ad operations. In addition, provide insights for campaigns for reporting and long-term optimisations and application for advertiser's strategy. Preparing QBR decks for clients and presenting results.

Digital Analytics

• Supporting data and insight initiatives that enable a deeper understanding of our users implicit and explicit actions across our ecosystems.
• Work with key stakeholders, to understand their goals, provide them with actionable insight and build reports for ongoing measurement.
• Provide support, training, and education to the wider business on how to use data to drive action, promoting a self-serve culture.

ABOUT YOU

• Proven experience (3+ years) managing data in an online advertising context, preferably in a media or magazine company.
• In-depth knowledge of Data Management Platforms (DMPs), particularly Permutive.
• Solid understanding of Ad Serving Technology (GAM), programmatic advertising ecosystems, and audience segmentation techniques.
• Knowledge of data privacy laws and compliance regulations pertinent to online advertising.
• Strong analytical skills and experience interpreting data to inform business decisions.
• Proficiency in using analytics and visualization tools (e.g., Google Analytics, Looker Studio).

WHAT WE OFFER

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

• 25 days' holiday (with the option to buy up to 5 additional holiday days) - pro rated for part-time or fixed-term employees
• Discounted gym membership
• Healthcare cash plan
• Spend a charity day with your favourite good cause
• Life assurance and pension scheme
• Regular socials and more!

There's more to your story than you imagine. And the next chapter begins right here.

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in - one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we're working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.