Digital Marketing and CRM Sr. Analyst - Military Veterans
at GM Financial
Why GMF?
GM Financial International Operations conducts business in Latin America and China. International Operations offers a wide range of wholesale and retail automotive financing products to dealers and their customers. The strength of the international business lies in its ability to tailor its products to meet unique dealer needs, consumer preferences and national requirements in local markets. Latin American country operations include Brazil, Chile, Colombia, Mexico, and Peru.
About the role
The Digital Marketing and CRM Sr Analyst is responsible to coordinate and develop campaigns, initiatives and/or tools for quality Lead generation and convertion. This role is responsible ofdefining the strategy and audience profiling to obtain quality leads.
What you need
- Completed Bachelor's Degree
- +2 Years of experience in administrative, marketing and/or commercial roles.
- Database management: proficient skills in tools such as Excel, Power BI, Tableau, Python, Adobe CRM Management, Sales Force and/or others.
- Strategic, analytical, creative thinking, meticulous, observant and detail-oriented.
- Proficient oral and written communication skills in Spanish and English.
- Teamwork and collaborative attitude.
- Highly responsible and proactive attitude.
- Customer focused.
- Microsoft Office Skills.
- Administration of the Agency that provides the CRM service: Based on the analysis of results and business needs, define and develop with the Agency and GMM; the strategy, frequency, audience, and message to drive sales through email marketing campaigns, SMS, etc.
- Develop the joint strategy with GMM to capture leads in digital campaigns and impulse the user's traffic to Web sites and the Web Calculator: social media and Google Ads.
- Develop and execute CRM Conversion Leads programs: Loyalty program to generate customers for life; and Dealer consulting to monitor, support and generate personalized commitments from Dealers about lead conversion.
- Generation of different databases for campaigns.
- Generation and analysis of results for continuous improvement of campaigns: % Open, % Click to rate, Impressions, % Conversion Rate, Sales volume etc.
- Manage and improve the Dealers digital portal including the Quotation System for the sales force.
- Support the Customer Service team to improve data quality of our customers
At GM Financial we want you to be the most authentic version of yourself. We take care of your work-life balance by programming wellness and integration activities, where you will strengthen your relationships with peers and contribute towards the development and wellbeing of your community, while providing you with a competitive salary and benefits. Some of our global benefits include Extended Maternity & Paternity Leaves, Personal Days & Community Investment hours.
Mexico: Additional benefits include Medical Plans, Profit Sharing, Life Insurance, Savings Fund & Pension Plan and others.
#LI-MON
Disclaimer
Mexico - GM Financial is an Equal Opportunity Employer and is committed to diversity and inclusion at every level of our organization. We do not discriminate against any applicant or employee based on race, color, age, gender, marital status, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other that undermines human dignity and aims to nullify or impair people's rights and freedoms.
Monterrey, N.L.
GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America and Asia. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.
OUR BUSINESS & OUR HISTORY
GM Financial was founded as AmeriCredit in September 1992 and opened its first branch office in Fort Worth, Texas. On October 1, 2010, AmeriCredit Corp. was acquired by General Motors Company and renamed General Motors Financial Company, Inc. (GM Financial). In 2011, GM Financial acquired FinanciaLinx to serve GM dealers and customers throughout Canada. In November 2012, GM Financial announced the acquisition of Ally Financial Inc.’s international operations. The majority of those acquisitions were finalized in 2013, with the remaining market, a 35 percent equity interest in a joint venture in China, acquired in January 2015. In October 2017, GM Financial completed the sale of its European financial subsidiaries and branches as part of General Motors’ sale of the Opel and Vauxhall businesses to Peugeot S.A.
GM Financial provides auto finance solutions to 14,000 dealers worldwide, with earning assets of $93 billion at September 30, 2018.
CORPORATE GOVERNANCE
GM Financial's success is largely dependent on building strong, lasting relationships with our dealers and the consumer customers that we serve. This is why we are committed to providing best-in-class customer service, while promoting open, honest communication at all levels.
Our executive team and all employees must adhere to GM Financial's Code of Business Conduct and Ethics. Our Code outlines the principles by which all team members conduct business with customers, vendors and each other. These principles apply to all GM Financial team members and affiliates and although it does not cover every issue that may arise, the Code provides guidelines for all employees in regard to their business conduct.
For a deeper understanding of expectations and guidelines set forth for the entire GM Financial team, please review GM Financial's Code of Business Conduct and Ethics policies below.