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Digital Sales Manager - Military Veterans

at Hearst

KSBW 8/ Central Coast ABC / Estrella TV Costa Central, the NBC affiliate in Monterey/Salinas, CA is looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. The ideal candidate will have experience with digital sales strategies and enjoy staying up to date with its evolution, understand digital marketing strategy and excel in a customer-focused team environment. Join us at one of America's best media companies! KSBW has the #1-rated news organization on California's Central Coast - and happens to be one of the country's most beautiful and iconic places to live. You will report to the General Sales Manager.

Responsibilities

  • Prepare and implement individual advertiser account strategy including revenue goals
  • Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
  • In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
  • Evaluate seller performance and provide feedback
  • Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
  • Respond to Request For Proposals (RFPs); meet client deadlines
  • Meet with clients to develop/strengthen business relationships; improve client retention
  • Develop/strengthen business relationships with important station vendors
  • Support local sellers in sales presentations to multiple points of contact with client/agency personnel
  • Develop and produce non-traditional revenue and new sales programs
  • Manage multiple expense budgets related to digital projects
  • Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
  • Provide training to Local and National sellers
  • Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
  • Maintain current and accurate revenue forecasts by account
  • Review new insertion orders
Requirements
  • Have a complete understanding of current digital marketing strategies including synergist values with other media.
  • Understanding of pricing and inventory management principles
  • Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare a comprehensive and winning response
  • Prospect, meet with, and close business with new station clients
  • Have the skills to manage others
  • Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office
  • Valid driver's license and reliable automobile
  • Related military experience will be considered
Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs

The estimated base salary range for this role is between $85,000 and $95,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

Salinas, CA

Salary Range
$85,000 to $95,000
Hearst

 

Hearst is one of the nation’s largest global, diversified information, services and media companies. Hearst has been innovating for more than a century, leading with purpose, integrity and a culture of care, with a mission to inform audiences and improve lives. The company’s diverse portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; 35 television stations; 24 daily and 52 weekly newspapers; digital services businesses; and more than 200 magazines around the world. Hearst is always moving forward, investing in healthcare solutions to improve patient outcomes and technology that curbs emissions; providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. With a commitment to maintaining the highest quality in its products and services, Hearst is dedicated to serving the communities it operates in, both civically and philanthropically.  

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