CRM Analyst | The University of North Carolina at Greensboro - Military Veterans
at HERC- Carolinas
The CRM Analyst will be responsible for managing and optimizing all communication efforts related to undergraduate and graduate student messaging within the universitys CRM , Slate by Technolutions. This role requires a deep understanding of the Slate platform, with experience in key CRM functionalities such as automated drip campaigns, content blocks, liquid markup, portals and translation tables. Our goal is to streamline communication processes, such as developing a single campaign that personalizes content across multiple student types or majors.
This individual must be able to combine technical and marketing knowledge, including some proficiency in web design, including a working knowledge of HTML and CSS . Some copywriting and basic graphic design capability will be required. The primary CRM /email marketing platform is Slate, but this individual will also work in Emma (enterprise mass email platform) and Ocelot (enterprise chatbot platform).
This position will work closely with our undergraduate admissions team, the Graduate School, and select academic departments to develop the marketing needs to support the divisions objectives and events. Minimum Qualifications
BACHELORS DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT ; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE . ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS .
Preferred Qualifications
A bachelors degree in digital/web design, or a related field, and 3+ years of relevant experience; or a degree in another field with 6+ years of experience in email/web design and development.
At least 1-2 years of experience working with Slate or a similar CRM system is required.
Experience in higher education or an understanding of admissions and enrollment processes is highly desirable.
A solid understanding of digital marketing concepts, particularly around email campaign execution and performance measurement.
Proficiency in web design, including working knowledge of HTML and CSS , with the ability to conceptualize and implement interactive and personalized elements to enhance user experience.
Demonstrated ability to work independently, with a high level of attention to detail and integrity.
Experience collaborating with a team of writers, designers, external vendors, and project owners to deliver efficient output and results.
Excellent communication skills both oral and written and the ability to build strong and collaborative cross-functional relationships.
Greensboro, NC
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